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The lady keeps a journal

“I dream my painting and then I paint my dream.” – Van Gogh

The journey to the destination is just as important as the destination itself. Maybe more. That is why a lady keeps a journal.

Some time ago we made it our mission to document and observe the world around us as if we’d never seen it before. We pledged to take note. To take note of and draw inspiration from the quirky and quaint and peculiar things around us. Where some were curious we were passionately curious. Trying all things new. Experiencing all things exciting. Tasting all things extraordinary.

And so it all began. The journal filled with words. With little drawings that at the time didn’t seem all that important but now we know different. Our imagination started running wild with ideas poppin’ like Champagne corks at a New Year’s Eve party. Words and drawings translated into sketches. Sketches into moodboards. Moodboards into fabrics, textures and tastes. Eventually all the pieces had fallen into place. And we realised that all the things we thought would make Mabel’s different, were in fact the things that made Mabel’s Mabel’s. It just was. Just like that. Just so clearly. And now we are opening the doors Spring 2015.

You are invited to join us for the next chapter. There are many yet unwritten. Join our journey by unlocking Mabel’s journal using code 040785. Reveal your secret prize. You are going to love it. UNLOCK MABEL’S JOURNAL HERE.